How does designated agency differ from traditional dual agency in terms of marketing?

• A. Two licensees from the same brokerage represent the buyer and seller separately with fiduciary duties.
• B. A single licensee represents both parties with shared duties.
• C. Marketing communications must reflect combined representation.
• D. There is no difference in how marketing is approached.

Answer: (A)

Designated agency means a single brokerage assigns two different licensees to represent each side of the transaction—the buyer and the seller—each with fiduciary duties to their respective client. In terms of marketing, this allows communications to clearly show that there are separate representations within the same brokerage, with each party’s interests protected by their own designated agent. This contrasts with traditional dual agency, where one licensee represents both sides, creating a single representation and potential conflicts of interest. So the marketing distinction is that two licensees from the same brokerage represent the buyer and seller separately, each with its own fiduciary duties.