How should accessibility considerations be addressed in marketing, such as alt text?

• A. Alt text is optional and unnecessary.
• B. Use non-descriptive placeholders.
• C. Only describe images when requested.
• D. Use descriptive alt text for images to assist visually impaired users.

Answer: (D)

Providing descriptive alt text for images ensures that screen readers can convey what visuals mean to visually impaired users, making marketing content accessible and understandable for everyone. Alt text should describe the image’s content or its function and convey the main idea or action the image supports. This helps users grasp the message, context, and any calls to action without needing to see the image, and it also benefits searchability and overall user experience.

The other approaches fall short because they undermine accessibility: making alt text optional leaves a portion of your audience in the dark; using non-descriptive placeholders doesn’t convey meaningful information; and describing images only when requested creates barriers to understanding. If an image is purely decorative, it’s appropriate to use an empty alt attribute so assistive tech can skip it without confusion.