How should licensees handle consent for using client logos or images in marketing?

• A. Use logos freely if the client attended the showing.
• B. Obtain explicit written consent and respect copyright/trademark rights; record consent for future use.
• C. Assume consent if the client is a long-time client.
• D. Use the logo without consent to avoid delays.

Answer: (B)

Using client logos or images in marketing requires explicit written permission and respect for copyright and trademark rights. Logos and photos are protected assets, and their use can imply endorsement or association that the client hasn’t agreed to, which can lead to legal issues and damage trust. The safest and most responsible practice is to obtain clear written consent that specifies exactly what can be used (logos, images), where they’ll appear (print, online, social media), for how long, and in what geographic scope. Recording this consent creates a reliable trail you can reference for future campaigns and ensures you stay within the agreed boundaries.

Relying on attendance at a showing, a long-time client relationship, or assuming consent without a signed agreement aren’t appropriate. Attendance does not grant rights to a client’s logo or image, a long-standing relationship doesn’t equate to permission, and using the logo without consent risks copyright/trademark violations and potential misrepresentation of endorsement.