In 2015, what percentage of agents surveyed by the NAR used some form of social media advertising in the recent year?

• A. 91%
• B. 50%
• C. 10%
• D. 30%

Answer: (A)

Social media advertising has become a baseline part of real estate marketing. The question asks how many agents used any form of social media advertising in the recent year, and the best answer shows that a large majority—about 91%—reported using it. This high figure highlights how essential social platforms have become for reaching buyers and sellers, promoting listings, and building a personal brand. It means that in practice, almost all active agents are incorporating social media into their marketing, so having skills in social media advertising is a practical must. The other options (50%, 30%, 10%) would indicate far less adoption and don’t align with the widespread use indicated by the survey.