Mass Marketing is defined as using a single marketing strategy to reach all customers and focusing on high sales and low prices. Which option best completes this description?

• A. Customization for each customer
• B. A broad set of differentiated campaigns
• C. High sales and low prices
• D. Premium branding for niche markets

Answer: (C)

Mass Marketing aims to reach a broad audience with one marketing approach, often competing on price and volume rather than customization. The description given emphasizes using a single strategy to reach all customers and focusing on high sales and low prices, which is exactly how mass marketing is typically executed—aiming for broad reach and price-driven appeal to drive large volumes.

This aligns with the idea of selling to many buyers with one message rather than tailoring for individuals. Customization for each customer signals a segmented or personalized approach, not mass marketing. A broad set of differentiated campaigns points to multiple messages for different groups, which breaks from the single strategy aspect. Premium branding for niche markets targets a smaller, specialized audience, also opposite to the mass-market goal.