Mass Marketing vs Niche Marketing: which statement is true?

• A. Mass Marketing targets broad audiences with low prices; Niche Marketing targets small segments.
• B. Niche Marketing targets broad audiences.
• C. Both use identical strategies.
• D. Mass Marketing ignores price.

Answer: (A)

Mass marketing aims to reach a broad, general audience with a relatively uniform product and message, often relying on volume and price competitiveness to attract many buyers. Niche marketing, on the other hand, focuses on a small, well-defined segment with tailored offerings and messaging designed to fit that group’s specific needs, which can support specialized or premium pricing. So, the statement that mass marketing targets broad audiences with low prices while niche marketing targets small segments best captures the contrast between these approaches.

The other ideas don’t fit: niche marketing is about targeting a broad audience? That contradicts the idea of a niche, which is a specific, narrower group. Saying both strategies are identical ignores the tailored, segment-focused nature of niche marketing. Claiming mass marketing ignores price misreads how price can be a lever in appealing to a large, price-sensitive audience.