Name a prohibited marketing practice under fair housing laws.

• A. Using neutral, inclusive language.
• B. Advertising that discriminates on protected classes.
• C. Disclosing all known defects.
• D. Highlighting neighborhood amenities.

Answer: (B)

In housing marketing, you must avoid signaling a preference or limitation based on protected characteristics. Advertising that discriminates on protected classes is prohibited because it directly communicates unequal treatment in who is allowed to apply or be considered for housing. This is illegal under the Fair Housing Act, which requires equal opportunity for all buyers and renters regardless of race, color, religion, sex, national origin, familial status, or disability. Examples include any wording or imagery that suggests “no families with children,” “whites only,” or similar exclusions.

The other options describe acceptable or neutral practices: using neutral, inclusive language helps reach all potential applicants; disclosing known defects is a duty to avoid misrepresentation; highlighting neighborhood amenities is standard, non-discriminatory marketing.