SWOT Analysis stands for which four elements?

• A. Strengths, Weaknesses, Opportunities, Threats
• B. Strengths, Weaknesses, Capabilities, Tasks
• C. Strengths, Risks, Opportunities, Tools
• D. Strengths, Weaknesses, Opportunities, Trends

Answer: (A)

SWOT analysis categorizes factors into four areas: internal strengths, internal weaknesses, external opportunities, and external threats. Strengths and weaknesses come from within the organization or strategy—things you can influence or change, such as brand reputation, expertise, or resources. Opportunities and threats come from the outside environment—factors you can’t control but should anticipate, like market growth in a segment or new regulations. Recognizing these four areas helps a real estate marketing team craft strategies that play to strengths, address weaknesses, seize opportunities, and guard against threats. Other option sets mix in terms that aren’t part of SWOT, such as capabilities or tasks, or replace threats with risks, tools, or trends, which don’t align with the standard four-factor framework.