The National Association of REALTORS reports that the average consumer moves once every _______ years.

• A. 6 years
• B. 10 years
• C. 8 years
• D. 12 years

Answer: (C)

Understanding how often households move is essential for real estate marketing because it informs how frequently you can expect to work with new clients and how to time your outreach. The National Association of REALTORS reports that the average consumer moves about once every eight years. This eight-year cycle helps agents plan nurture programs, stay top-of-mind between transactions, and target prospects who are likely to enter the market again as households reconfigure. If I relied on a shorter interval, you’d be pursuing opportunities more often; if I relied on a longer interval, you’d have longer gaps between transactions. The eight-year figure is the commonly used benchmark for planning marketing efforts.