What disclosures are prudent when using media such as photos or virtual tours to market a property?

• A. Disclosures should cover accessibility, safety, and known property issues; ensure media accuracy.
• B. Media can be misleading as long as it's attractive.
• C. No disclosures needed for photos.
• D. Only provide drone footage without consent.

Answer: (A)

Using media to market a property requires presenting a truthful picture and including disclosures that could affect a buyer’s decision. The main idea is to note accessibility features or limitations (for example, entryways or door widths, elevator access), safety considerations (potential hazards, code or safety-system issues), and any known property defects or problems (like past water intrusion, structural concerns, or mold). Along with these disclosures, the media itself should be accurate and not misleading; edits or selective framing that hides issues undermine trust and can create liability. This approach helps buyers assess fit and risk, protects all parties, and aligns with fair advertising standards.

Picturing media as merely attractive and misleading isn’t prudent because it can distort a buyer’s view and lead to claims of misrepresentation. Saying no disclosures are needed for photos ignores the obligation to be truthful about the property's condition and features. Relying on drone footage alone without consent misses important context and legal responsibilities, and still wouldn’t cover other material disclosures a buyer needs to know.