What percentage of consumers are more likely to buy a product after watching a video about it?

• A. 64%
• B. 54%
• C. 74%
• D. 84%

Answer: (A)

Video content tends to boost purchase intent because it delivers a clear, engaging demonstration of a product, showing how it works and why it's beneficial. Seeing and hearing about something helps people imagine using it, which builds trust and reduces uncertainty about making a purchase. The statistic most often cited shows that about 64% of consumers are more likely to buy after watching a product video. That makes the 64% option the best match. The other percentages aren’t the figure most marketing sources report in this context, so they don’t align with the widely observed impact of video. In real estate marketing, this means property videos or agent explainers can lead to more inquiries and higher conversions by leveraging that same effect.