What steps ensure compliance with do-not-call restrictions when marketing a property?

• A. Follow do-not-call restrictions, obtain consent or rely on exemptions, and maintain DNC compliance.
• B. Ignore do-not-call restrictions during peak hours.
• C. Call every listed number to verify interest.
• D. Only call numbers from a purchased list.

Answer: (A)

Respecting do-not-call restrictions hinges on three practices: stay off the DNC lists, ensure you have a legitimate basis to call, and maintain records to prove compliance. You should never place calls to numbers on the national Do Not Call Registry or state lists, and you should scrub your call lists against those registries before outreach. You can proceed only if you have the person’s prior consent to be contacted by phone, or if you have a lawful exemption such as an established business relationship that allows limited calls. In real estate marketing, documenting consent, the existence of an ongoing relationship, and the scope of permissible contact helps you defend your actions if questions arise. Finally, keep your compliance program active by regularly updating and auditing your lists, promptly honoring opt-out requests, and training staff to apply these rules correctly. The other options miss these safeguards: ignoring the restrictions is illegal and unethical; calling every listed number to test interest still violates the DNC rules; and relying on a purchased list without screening for DNC compliance risks contacting people who never consented and numbers on the registries.