When using testimonials in real estate advertising, which requirement is necessary to stay compliant?

• A. Only post testimonials from current clients.
• B. Obtain written consent and disclose if compensation or client relationship exists.
• C. Edit testimonials to mislead.
• D. No disclosure is required if the testimonial is positive.

Answer: (B)

When using testimonials in real estate advertising, you must be transparent about any relationships or compensation tied to the endorsement. Getting written consent from the client to use their testimonial ensures you have permission and that you’re not misrepresenting their words. At the same time, you must disclose if there is any compensation involved or if you have a client relationship with the person giving the testimonial. This combination keeps endorsements honest and helps consumers understand any potential bias, which protects both the public and the licensee from misleading advertising.

Editing testimonials to mislead or claiming no disclosure is needed when the testimonial is positive are not compliant because they distort the truth and hide material connections. Using testimonials only from current clients isn’t a required rule, and it doesn’t address consent or disclosures, so it wouldn’t ensure compliance.