When using third-party listing platforms, what is the licensee's responsibility regarding messaging and client confidentiality?

• A. Maintain control over messaging and client confidentiality even when using platform.
• B. Let platform handle all messaging and disregard confidentiality.
• C. Post messaging not aligned with brokerage guidelines.
• D. Use platform messaging to reveal client identities publicly.

Answer: (A)

Maintaining control over how you message and protecting client confidentiality stays with the licensee, even when you use a third-party listing platform. The platform can facilitate inquiries and messaging, but it does not replace your duty to supervise the content, protect sensitive information, and adhere to brokerage policies and legal requirements. You decide what information is sent, who can see it, and how it’s presented, ensuring all communications reflect your brokerage’s guidelines and privacy standards. Do not disclose confidential client details or identities without explicit consent, and use the platform’s privacy controls and approved processes to keep information secure. The platform is a tool to aid communication, not a substitute for your responsibility to guard privacy and maintain proper messaging.