Which best practice should be included in a compliant online property advertisement?

• A. License holder identification, brokerage information, and a valid contact method.
• B. Only price information.
• C. Buyer credit scores.
• D. Private messaging with seller.

Answer: (A)

Clear identification of the license holder, the brokerage, and a reliable way to contact is required for compliant online property ads. This ensures viewers know who is representing the property and provides a direct, verifiable way to reach the licensee for information, negotiations, or to verify credentials. In Texas, advertising by licensees must clearly display both the broker’s name and the licensee’s name (and often a legitimate contact method), tying the ad to a licensed professional and a real firm. That transparency protects consumers and helps prevent misrepresentation by unlicensed individuals.

Advertising only price information doesn’t meet the requirement to identify who is handling the sale and how to reach them. Buyer credit scores are private financial data and not appropriate for public ads. Private messaging with the seller can bypass proper representation and the mandated disclosures and contact channels.