Which of the following is NOT one of the five considerations for effectively using social media?

• A. Be consistent
• B. Ignore your content strategy
• C. Have a Content Strategy
• D. Find a way to measure the success of your efforts

Answer: (B)

Having a solid social media approach requires planning, consistency, and visibility into results. Consistency helps your audience know when to expect posts and keeps you top of mind. Having a content strategy provides direction—what to post, when, and to whom—so your efforts stay focused and purposeful. And finding ways to measure success lets you see what works and adjust accordingly. Ignoring your content strategy runs directly opposite these principles; it leads to aimless posting and weak results. The only option that fits the best practices is to skip the idea of ignoring the content strategy, since having a strategy is a core, essential component of effective social media use.