Which practice correctly describes using a property teaser in advertising and the disclosures required?

• A. Teasers do not require any disclosures beyond the broker's name.
• B. Teasers can highlight key features with accuracy; include contact information and a path to full details; avoid misleading statements.
• C. Teasers should always include the full address and asking price.
• D. Teasers may exaggerate features as long as the buyer shows interest.

Answer: (B)

When you use a property teaser, the goal is to spark interest while staying truthful and giving a clear way to learn more. The strongest approach is to highlight key features accurately, provide contact information, and give a path to full details. This keeps potential buyers informed and avoids misleading impressions, which is essential in real estate advertising. Including the broker’s identity is part of proper disclosures, and directing readers to the complete listing or details ensures they can verify all information before making decisions.

The other options miss important parts of compliant advertising. Omission of disclosures beyond the broker’s name can leave a reader with an incomplete or misleading impression. Requiring full address and asking price in every teaser isn’t always appropriate or necessary and can be impractical. Allowing exaggeration is not acceptable because it can mislead buyers.