Which privacy best practice should a licensee follow when marketing a property or buyer database?

• A. Retain all personal data indefinitely to support future sales.
• B. Collect only necessary data with consent.
• C. Share confidential data with partners to enhance marketing.
• D. Avoid implementing data-security measures.

Answer: (B)

Data minimization with informed consent is the best practice when marketing a property or buyer database. Collect only the information that is necessary to accomplish the marketing purpose and obtain clear, informed consent before using it for campaigns. This approach reduces privacy risks, helps you comply with privacy laws, and builds trust with clients.

Indefinite retention of personal data increases exposure and liability. Sharing confidential data with partners without proper authorization breaches trust and privacy obligations. Skipping data-security measures leaves sensitive information vulnerable to breaches, which is both unethical and risky in real estate practice.